The Reason for the Change

The driving force behind this rebranding is the 2024 Final Rule for Medicare Advantage and Part D. This new directive has been instituted by the Centers for Medicare and Medicaid Services (CMS) to provide a standardized approach to Medicare services across the nation. A significant facet of this rule is that it prohibits the use of “Medicare” in any third-party market organization’s (TPMO) business name, logo, or URL. The initiative is designed to mitigate any potential confusion among consumers seeking CMS-endorsed Medicare services.

The Impact and Importance of the 2024 Final Rule

The introduction of the 2024 Final Rule necessitates that TPMOs undergo rebranding efforts to remain compliant. It’s a rule that carries substantial weight in the industry, underlining CMS’s commitment to safeguarding the integrity of Medicare Advantage and Part D services, while promoting transparency for beneficiaries.

By changing its name from Connect4Medicare to Connect4Insurance, our organization is not just adhering to this rule but also leading the way in embracing change. This proactive approach showcases our unwavering dedication to providing exceptional services while maintaining regulatory compliance.

What Connect4Insurance Represents

While the name Connect4Medicare served us well, we believe that Connect4Insurance better encapsulates our broad array of services and commitment to connecting consumers with the right insurance solutions.
We’re not just about Medicare—we’re about a holistic approach to insurance. We offer an extensive range of services encompassing Medicare, ancillary health such as dental and hospital indemnity, life insurance, and more. This name change allows us to extend our reach, ensuring we cater to a more diverse demographic, without compromising our core values and principles.

Conclusion

We at Pinnacle Financial Services will keep pushing for excellence and innovation. We remain steadfast in our commitment to serving our agent partners, and we are enthusiastic about the possibilities that this change offers. Be assured that nothing about our mission or service quality has changed as a result of our name change. Our main goal is still to give our agent and agency partners the newest technological solutions so they can link their customers with the insurance products that are most suited to their particular needs.

FAQ’s

Do I need to take any action now or on October 1?

No. Our IT team will complete this transition behind the scenes so it’s completely seamless for you.

Will my Consumer PURL site have different features after the change?

No. Connect4Insurance will provide the same functionality for agents as Connect4Medicare.