Website Design for Medicare Agents: Building Your Online Presence
In a world that is becoming increasingly interconnected, the insurance industry has had to adapt to the times. Many Medicare agents have seen the value of creating a website in order to build their branding, reach more customers, and close more contracts. Despite the fact that a web presence is a necessity in the 21st century, the process of building an insurance agency website is still seen as mystifying by many. With so many moving pieces, where does an agent even start?
In this blog, we will explore the importance of Medicare agency website design and provide some guidance as to how agents can begin the process of building their web presence.
Why Does My Medicare Agency Need a Website?
A website is more than just a digital brochure for your business. When used correctly, it can serve as a hub for all of your marketing efforts. Medicare agents can utilize their websites to achieve a number of outcomes:
Establishing Your Brand
Along with social media, your website is an excellent tool to get your brand in front of your ideal customers. Having a professional, easy-to-use, custom website is a great way to establish credibility for your Medicare agency.
Generating Leads
If you’ve explored various digital marketing channels – such as pay-per-click ads on Google or social media advertising – then your website can serve as a dedicated location to capture lead information. Clickable phone numbers, lead gen forms, event registrations, etc. can all be built into your website so that you can more easily grow your book of business. Need help with insurance lead generation? We can help with that as well.
Building Trust
Referrals are a massive lead source for many Medicare agents. One of the benefits of a website is that it allows you to share positive customer experiences, educational resources, insurance industry news, and much more – all of which can contribute toward building trust in your brand. This allows you to establish yourself as more than a Medicare agent; you’ll be seen as an expert in your field, someone who can be trusted to help potential clients through the complex world of Medicare.
Growing Your Digital Footprint
If you’re looking to grow your online presence through SEO then having a website for your business is crucial. Without a website, you are essentially invisible to potential customers who may not be familiar with your brand. This makes it nearly impossible to build a customer base, as you won’t be found organically by users who are looking for a Medicare agent online.
Marketing & Branding Your Medicare Website
The marketing/branding aspect of your business is extremely important, especially in the digital era. You need to really sit down and think about this because this will typically be your first impression made by your potential clients. There are a number of factors that go into your branding.
Logo Design
Good branding starts with a well-designed logo. At Pinnacle, we make this as easy as possible for our agent-partners by offering custom insurance agency logo design services. Our talented design team works closely with agents to help them create a branded logo that matches their vision.
Website Content
When building your website, be sure to put time into creating the written content that will be placed throughout your site. Be sure to build your brand name, offerings, and unique value propositions into the content so that your readers will be able to have a clear understanding of your agency.
Domain Name
The domain that you will purchase will have to fit into your business model. I typically recommend utilizing Godaddy.com when doing this. Use their search tool to find a domain that fits your brand name. If you are struggling to think about this, feel free to review this branding video that I did on our YouTube page.
Domain Forwarding vs 3rd Party Design
There are 2 ways you can handle this once you purchase a domain. You can connect your domain directly to a personal shopping link or have a 3rd party company design a Medicare website from scratch for you. Connecting your domain to a shopping link is free to do outside of you purchasing the domain, whereas the 3rd party website development could cost hundreds to thousands of dollars. The main benefit of getting a website designed from scratch is the customizability to your unique business model while also allowing you to market multiple product lines.
Where does Pinnacle Financial Services come in?
Pinnacle Financial Services is a full-service “FMO” that offers you some of the best technology in the business, like our proprietary Connect4Medicare platform. Connect4Medicare has 2 separate platforms, Connecture and Sunfire, that both allow you to have a unique shopping link to send to your clients. These are free to you as a Pinnacle Financial Services agent, and we are the only FMO in the country with access to BOTH platforms simultaneously. I am the national agent trainer here and would be happy to help any agent take their digital presence to the next level. Don’t waste any time and contact us today!
Need Medicare leads? Learn about our Per-Piece Lead Program
For more information, contact a Pinnacle representative today.
Rob Valincius
Marketing & Development Manager
x7701 | rvalincius@pfsinsurance.com
