Agents have had to adapt to a new way of life by utilizing online technologies, like online enrollment software and Zoom, to be able to have sales appointments and make sales remotely. So, how does SEO work, and how does it factor in bringing in new leads? I am sure most people have had to utilize search engines such as Google or Bing to find out an answer to a question. Well, what happens when the question is “Medicare agent near me?” The search engine you are using sends out what they call “crawlers” which go out and gather information about all of the content that can be found via the internet. They bring back the information in the form of 1’s and 0’s, (known as machine language) to the search engine to create an index. The index is then put through an algorithm, which is a proprietary computation for solving a problem or accomplishing some end result, that tries to match that data with your search query.

You may be wondering how Pinnacle Financial Services can help you navigate the nuances of SEO and help you gain leads organically. We offer a personalized URL that can be tied directly to you and allow you to enroll clients without ever lifting a finger. The cost of this tool is exactly $0.00 for all of our contracted and ready-to-sell agents. This is just one of the many online tools we offer here at Pinnacle to increase our online visibility in this ever-changing sales climate. The Annual Enrollment Period has technically begun so don’t hesitate and reach out to us right away!

For those of you that have recently begun your marketing transition, especially if you are participating in the Medicare AEP (Annual Election Period) this year, there are some common do’s and don’ts to be cognizant of. Here are a few:

• Invest in a website: It would shock you to find out that a lot of your competitors, especially in the Medicare sales field, do not have any web presence whatsoever. For years, these agents would go to their in-person sales appointments without ever needing any sort of searchable web persona. These times have come to pass. In today’s day and age, it is very cost-efficient to have a website built for you or for you to even develop it yourself. Find out here how Pinnacle Financial Services can help you create a Medicare compliant website for less than $20!
• Don’t neglect social media: Social media platforms like Facebook, LinkedIn, and Google Business can be an essential marketing tool for your business. The major benefit of these tools is that they are all free to create and have large potential audiences for you to market to.
• Do post relevant content: It is important to use your digital marketing to promote relevant information pertaining to your industry. In Medicare? Talk about the upcoming Medicare AEP. Selling life insurance? Post an article on why someone under 30 may need life insurance for their family. Blogs are a great way to post relevant content that is written by you while also utilizing keywords for SEO purposes.
• Don’t give up: Digital marketing can be daunting for someone who has had to change their entire marketing strategy in a matter of months. The only way to get better is to continue to post content. Don’t be afraid to hire someone to help you if you can take that route. This type of marketing can be a gradual increase and take time to show results. Hang in there!

Pinnacle Financial Services is a national FMO (Field Marketing Organization) that specializes in the senior market. We are committed to helping you grow your business and be a partner in your success. We offer exclusive lead programs, top-notch technology, and the best back-office team in the industry. Don’t hesitate and contact our team today!

So, what is Google Business? It is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, which includes Search and Maps. This allows you to basically create a free business profile on one of the largest marketing platforms in the world. You are able to put your hours of operation, service areas, contact information, and the different product lines you offer. These are only a few things you can do with your profile. This all plays a part in getting your business out to potential clients via the internet, which is also can have a direct impact on your SEO (Search Engine Optimization). With COVID-19 (Coronavirus) still running rampant across the United States, it is incredibly important to have a digital footprint more than ever.

Pinnacle Financial Services is committed to helping you grow your business during these unprecedented times. As an “FMO (Field Marketing Organization)” or “NMO (National Marketing Organization)”, it is important for us to partner with you in every aspect of the business. Whether it is dedicated training from our national agent trainer (myself), personalized sales and marketing plans with our sales team, or some of the best technology in the business (Connect4Medicare), we have you covered. Our team of dedicated professionals will stop at nothing to help grow your book of business and take your sales to the next level.