Google. Social Media. SEO (Search Engine Optimization). These are just a few of the terms that fall within the “digital marketing” umbrella. What is digital marketing? Investopedia defines digital marketing as “The use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.” The COVID-19 pandemic has changed the way salespeople have had to operate their business. Most companies have also adopted technology to allow more sales via the virtual atmosphere as well.
For those of you that have recently begun your marketing transition, especially if you are participating in the Medicare AEP (Annual Election Period) this year, there are some common do’s and don’ts to be cognizant of. Here are a few:
- Invest in a website: It would shock you to find out that a lot of your competitors, especially in the Medicare sales field, do not have any web presence whatsoever. For years, these agents would go to their in-person sales appointments without ever needing any sort of searchable web persona. These times have come to pass. In today’s day and age, it is very cost-efficient to have a website built for you or for you to even develop it yourself. Find out here how Pinnacle Financial Services can help you create a Medicare compliant website for less than $20!
- Don’t neglect social media: Social media platforms like Facebook, LinkedIn, and Google Business can be an essential marketing tool for your business. The major benefit of these tools is that they are all free to create and have large potential audiences for you to market to.
- Do post relevant content: It is important to use your digital marketing to promote relevant information pertaining to your industry. In Medicare? Talk about the upcoming Medicare AEP. Selling life insurance? Post an article on why someone under 30 may need life insurance for their family. Blogs are a great way to post relevant content that is written by you while also utilizing keywords for SEO purposes.
- Don’t give up: Digital marketing can be daunting for someone who has had to change their entire marketing strategy in a matter of months. The only way to get better is to continue to post content. Don’t be afraid to hire someone to help you if you can take that route. This type of marketing can be a gradual increase and take time to show results. Hang in there!
Pinnacle Financial Services is a national FMO (Field Marketing Organization) that specializes in the senior market. We are committed to helping you grow your business and be a partner in your success. We offer exclusive lead programs, top-notch technology, and the best back-office team in the industry. Don’t hesitate and contact our team today!
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