What is SEO and How does it Work?

October 13, 2020

SEO stands for “Search Engine Optimization”. Defined by moz.com, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. With the COVID-19 (Coronavirus) pandemic, it has become increasingly more important to have an internet presence in any type of sales industry. Insurance agents have been hurt pretty badly, especially in the Medicare industry, due to the matter of which sales appointments have been handled by most states. Up until pretty recently, in-home appointments were unable to be conducted and carried penalties of losing your license should the agent be reported to the department of insurance.

Agents have had to adapt to a new way of life by utilizing online technologies, like online enrollment software and Zoom, to be able to have sales appointments and make sales remotely. So, how does SEO work, and how does it factor in bringing in new leads? I am sure most people have had to utilize search engines such as Google or Bing to find out an answer to a question. Well, what happens when the question is “Medicare agent near me?” The search engine you are using sends out what they call “crawlers” which go out and gather information about all of the content that can be found via the internet. They bring back the information in the form of 1’s and 0’s, (known as machine language) to the search engine to create an index. The index is then put through an algorithm, which is a proprietary computation for solving a problem or accomplishing some end result, that tries to match that data with your search query.

You may be wondering how Pinnacle Financial Services can help you navigate the nuances of SEO and help you gain leads organically. We offer a personalized URL that can be tied directly to you and allow you to enroll clients without ever lifting a finger. The cost of this tool is exactly $0.00 for all of our contracted and ready-to-sell agents. This is just one of the many online tools we offer here at Pinnacle to increase our online visibility in this ever-changing sales climate. The Annual Enrollment Period has technically begun so don’t hesitate and reach out to us right away!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Rob Valincius

Rob Valincius

National Director of Agent Training

x7701 | rvalincius@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881


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