Sons of Norway | News

November 28, 2022

Effective December 5, 2022, Sons of Norway will no longer accept new applications for the Guaranteed Issue Whole Life (GIWL) product.

This decision was not taken lightly as we pride ourselves in offering solutions to ALL of our members; however, the results of recent studies indicated that the performance of this product was not hitting the target for the organization’s long-term success.
As such, immediate action is needed to curtail this risk, and while it pains us to limit our product availability, we appreciate your understanding as we make this change and continue to develop offerings to ensure our members, and you, our trusted agent partners are best served now and in the future. 

What does this mean?

  • As of 12/5/22, Guaranteed Issue (GIWL) will no longer be available for sale to new applicants.
  • This does not impact policies that are currently in force.
  • This change ONLY applies to Guaranteed Issue (GIWL) and does not affect any other products in Sons of Norway’s product lineup.

What does this mean to applications in flight?

  • Any applications in-process need to be received, in good order, by close of business (5 PM CT) on December 2nd regardless of when they are scheduled to be issued.
    • For example: If an application is received on 12/2 with a draft/issue date of 12/12, it will be processed as requested.

Where are we going?

Sons of Norway does not wish to be known solely as a “GI Shop”, and it’s through this lens that we look to the future, where we maintain our practice of fair pricing, excellent customer service, and offering life & annuity products that put our members first. Our commitment now is to work hard, and quickly, to develop products that fit on your final expense and traditional whole-life shelf space.

As we work to enhance our product offering, check out our Simplified Issue Whole Life (SIWL) product. SIWL offers face values up to $50k*, and we recently removed the Personal Health Interview (PHI). Run a quote with Sons of Norway with your next final expense case and see how we stack up.
Should you have any additional questions, please contact sales at (833) 707-0012 option 2.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881


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