How to do SEO
Let’s talk about something that can feel a little mysterious but is incredibly important: SEO. You’ve probably heard the term tossed around, especially when people talk about websites, Google rankings, or “getting found online.”
But what does it really mean? And more importantly, how do insurance agents like you grow your business in 2025?
Let’s break it down.
So, What Is SEO?
SEO stands for Search Engine Optimization. Basically, it’s the process of helping your website show up when someone searches for something on Google, Bing, or any other search engine.
Think of it like this: when a potential client types in “Medicare agent near me” or “best Medicare plans 2025,” Google scans the internet to find the most relevant results. It does this using little bots called crawlers that collect information from websites and organize it into a giant index.
Then, like magic (but through some serious algorithms), Google decides which sites to show first.
The goal of SEO? Get your website as close to the top of those results as possible. Let’s be honest: no one is clicking on page 5 of Google.
Why Should Insurance Agents Care?
Because your clients are already searching for you online.
The world has changed a lot over the past few years. In 2020, COVID-19 forced many of us to rethink how we connect with clients. Gone were the days of regular in-home appointments. So much has moved online, Zoom calls, e-apps, and remote enrollments.
And while some of that was temporary, much of it stuck around. Digital is the new normal.
That means your online presence isn’t just “extra”, it’s essential. If someone searches for Medicare help in your area, and you’re not showing up… that’s a missed opportunity.
So, How Does SEO Actually Work?
Here’s the simple version:
- Search engines crawl your website.
They look at your content, keywords, headlines, links, and more. - They index that info.
Think of it like a massive digital filing system. - They run it through an algorithm.
That algorithm decides how useful your site is for specific searches. - Then you show up in search results.
Ideally, higher in the rankings. That’s where SEO helps.
Good SEO makes sure your site checks all the right boxes, so when someone’s looking for Medicare help, your name is front and center.
How Pinnacle Helps Agents with SEO
Now, if you’re thinking, “This all sounds great, but I’m not a tech expert,” don’t worry. That’s where we come in.
At Pinnacle Financial Services, we give our agents access to tools that help them look great online, without needing to become a digital marketer overnight.
One of our most popular features? A personalized agent website (with your own URL). It’s fully equipped with quoting tools, enrollment capabilities, and lead tracking, and the best part. It’s completely free for our contracted and ready-to-sell agents.
You can share it on social media, in emails, or link to it from ads. It’s SEO-friendly and helps get your name out there, where your clients are already looking.
In 2025, SEO isn’t just for big companies with fancy marketing teams. It’s for agents, like you, who want to stay competitive and grow their brand online.
Whether you’re hosting a seminar, posting on Facebook, or just trying to get your phone to ring, being findable online matters.
And the best part? You don’t have to do it alone.
Ready to Grow?
Our team at Pinnacle is here to help you build your online presence, attract leads, and close more business, all with tools that are easy to use and designed just for insurance agents.
Call us at 800-772-6881
Or email us at sales@pfsinsurance.com
Let’s make sure people can find you when they need help with Medicare.
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Need Proven Lead Program- Leads & Marketing
Vice President, Marketing
