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Selling Medicare Over the Phone

Selling Medicare Over the Phone

Selling Medicare Over the Phone
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Selling Medicare over the phone has quickly become the “new normal” in our field since the COVID pandemic began. For some agents this has been a major adjustment to their normal way of doing business and meeting clients face to face. The good news is Pinnacle Financial Services has every carrier and resource available in the market today to help you effectively sell Medicare products over the phone.

Be Prepared

When COVID-19 hit, a bulk of Pinnacle’s agents were ahead of the curve because they had already been trained and were using at least one of Pinnacle’s TWO Medicare Online Enrollment Platforms, Connecture or Sunfire. These two platforms have been a complete game changer for telephonic sales. Both allow the agent to write applications in person or remotely with multiple signature options including the Text to Sign feature. This feature allows an agent to send a scope to a client via text as well as the capability to simply text the client after the application has been completed for the signature. Along with the Agent guided enrollments, both platforms offer agents a “PURL”. A PURL is a consumer facing website which allows the client to browse, compare and enroll in plans unassisted. Every application that is submitted through your PURL goes directly to the carrier and the agent is paid on the application as they would any other.

Create New Sales Opportunities

While a lot of agents had to adjust to no longer having Face to face appointments, they also began seeing opportunities they never considered. Now there were no limits to where your clients could be located. If you were selling in a certain county or two now, you are open to the entire state or multiple states. While a lot of grass roots opportunities took a hit, being able to market to an entire state or multiple states without having any travel time opened its own set of opportunity. Pinnacle has various lead programs to support agents selling over the phone which were able to supply them with a stream of leads to maximize their production

Where to Start

You want to start by making sure all your contracts and appointments are in order. Reach out to your Marketer to help create a business plan. If you are expanding into new counties or states, they will be able to guide you to which contracts and products you should be offering. Your marketer is your best resource, do not be afraid to use them. If you are not up to speed on the online enrollment tools or how to sell compliantly they will do one on one training until you’re comfortable to begin selling over the phone. They will also train you on any relevant carrier enrollment options such as UnitedHealthcare’s voice signature feature. Take a look at Pinnacle’s Virtual office and reach out to your marketer today to get selling over the phone!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Nick Palo

Nick Palo

Author Position

x7728 | npalo@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

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Contact a Pinnacle Financial Service representative today for assistance.

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How to Become a Medicare Insurance Agent

How to Become a Medicare Insurance Agent

How to Become a Medicare Insurance Agent
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Interested in getting into the Medicare insurance business? We can show you how to become a Medicare Insurance Agent. The process can be a bit daunting at first however if you align yourself with the proper upline the experience should be nice and smooth. Whether transitioning from a different line of insurance or starting off new to the business entirely, Pinnacle Financial Services has you covered.

Being a Medicare Insurance Agent at a Glance

Being a Medicare Insurance Agent can be extremely rewarding personally, professionally as well as financially. Being a Medicare Insurance Agent can certainly be a very lucrative position however that should come secondary to your primary objective which is helping seniors. Below we are going to go through the steps you need to take in order to become a Medicare Insurance Agent.

Get Your Health Insurance License

Most states have testing centers and classes you can attend to prior such as…

AHIP (America’s Health Insurance Plans)

AHIP is a series of Medicare training courses that are required to ensure you know how to sell plans in a way that is compliant with up-to-date CMS (Centers for Medicaid & Medicare Services) regulations.

Errors & Omissions insurance

Errors & Omissions Insurance covers exactly what it says. It will cover the cost of a lawsuit if a client claims your work was inaccurate, late, or never delivered. Pinnacle Financial Services has a deal set up for their agents to obtain E&O through Calsurance at a discounted rate.

Aligning with an Industry Leading FMO/NMA

Pinnacle Financial Services has become the leading FMO/NMA in senior market products. They offer top contracts for every agent and agency and are the only FMO to offer BOTH Medicare online enrollment platforms available right now. They offer top-notch back office support along with various different lead programs & co-opping. With over 150 carriers available, Pinnacle should have a carrier and product for every need. Did we mention they do Life, Annuities, and LTC as well? Regardless of your need, when it comes to the senior market Pinnacle is your one-stop-shop for all your insurance needs. Click here to see Pinnacle’s full product line. Reach out to a marketer to go over the different products and lead programs available in your area.

Get Contracted and appointed with the Top Carriers in your area

Getting contracted and appointed is your next step. With all of the carriers and products out there it can be tough to determine what carriers you will actually need when you’re in the field. This is where working with your marketer becomes most important. A Marketer will sit down with you and help you identify all of the products you need for your market. They will help you build a business and marketing plan as well as help you determine which lead programs you would like to start with. Your marketer is one of your keys to success especially when you are starting out. To find one of Pinnacle’s marketers click here.

Complete carrier certifications

In the Medicare Advantage world along with your AHIP, most carriers require their own certifications in order to be able to sell their products. Pinnacle has excellent resources to make this as easy and painless as possible. Every carrier tends to do things just a little differently so Pinnacle created a portal for agents to access that has guides and tutorials that walk them through the process.

Circle back around with your Marketer

At this point, you should be officially ready to sell! Now is a good time to circle back around with your marketer and confirm all of the carriers are ready to sell and your marketing plan is ready to go. This is a good point to determine your goals along with discussing Co-op with your marketer. Should you feel like you still need a little more training, Pinnacle has you covered there. They have an education section on their website along with a Director of Agent training who will personally make sure you are comfortable and confident prior to going out to sell. Reach out to a marketer today to get started.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Nick Palo

Nick Palo

Assistant Vice President - Health

x7728 | npalo@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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Medicare Advantage and OTC Benefits

Medicare Advantage and OTC Benefits

Medicare Advantage and OTC Benefits
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According to the consumer healthcare products association, the average American makes 26 trips per year to buy over-the-counter (OTC) products and this number may increase as you age. Some agents still do not realize that in a lot of situations with Medicare Advantage, OTC benefits may be one of the determining factors for clients when deciding which plan to go with.

OTC benefits will cover things like OTC medications and Health & Wellness items. Most carriers such as UnitedHealthcare, Humana, Aetna to name a few, will give the clients a card to use that works like a credit card or gift card. In most instances, clients can shop right from home and order out of a catalog or on a website such as Health Benefits. They can also use these cards in-store at that carrier’s preferred pharmacies such as CVS or Walgreens.

Some things to note:

  • OTC items may be purchased only for the enrollee, not for family members or friends
  • The OTC card is not a debit or credit card and cannot be converted to cash
  • It cannot be used to purchase Part B or Part D prescription drugs
  • Any unused balances may automatically expire at the end of each month, quarter, or upon disenrollment from the plan

Medicare Advantage and OTC benefits: How it works

Local sales tax is added to your order total and deducted from your credit balance. Categories of covered items include generic and name brand products for allergy, sinus, cold and flu, pain relief, home health care, and daily living, braces and wraps, dental and oral health, eye and ear care, smoking cessation, diabetes care, foot care, digestive health, incontinence, skincare, sleep aids and vitamins. Some of the most popular items for clients are things such as pain relief drugs, bath safety items, different braces, supports or heating pads, and different types of health monitors such as blood pressure monitors or thermometers. Most plans with this benefit included an average of $50-$100/month so be sure to pay attention to these details when evaluating the best plan for your client.

Learn more about Medicare Advantage and OTC benefits

Want to learn more about OTC benefits on the plans specific to your market? Speak to your Marketer today!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Nick Palo

Nick Palo

Assistant Vice President - Health

x7728 | npalo@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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Facebook Leads vs. Direct Mail

Facebook Leads vs. Direct Mail

Facebook Leads vs. Direct Mail
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COVID-19 has changed marketing and lead generation for agents substantially this year. Most grassroots marketing efforts have come to a screeching halt for our agents which made even our most seasoned agents reevaluate how they were going to generate leads throughout OEP into AEP this year. Direct mail has been the one source of lead generation that has stood the test of time since the beginning. While the average response may have gone down over the years, it still tends to be consistent on average and many agents depend on direct mail as an important part of their lead generation campaigns.

While direct mail may be consistent on average, it is not always reliable and as we all know, nothing is ever guaranteed. Any good marketer will tell you to never have all your eggs in one basket. With the leads we are doing right now we have seen mailers pull as high as 10% and we have seen them pull .5% so you can never rely on direct mail as your only source of leads. With returns on direct mail varying, that can make your cost per lead vary which makes it a little tougher to budget and project your potential ROI. However, with direct mail, a client is taking a physical card and filling out their information and taking the time to send the card back which usually constitutes a more “qualified” lead.

Another route many agents have been taking for the last few years and increasingly so since COVID has come around, are Facebook leads. Facebook leads have been a great, fairly cost effective and more instant option in addition to direct mail. The average cost of a Facebook lead is about $20 and they are delivered in real time vs waiting a few weeks for a response to come in. There is no picking an area, running counts then dropping a piece and waiting to see how many you get back. You simply pick your area and determine how many leads you would like to order. The leads will start flowing into your dashboard real time and you may receive a call or a text directly from the client along with a request for information. This helps when you don’t want to wait for responses to come back in the mail and a lot of agents prefer this method for selling over the phone as the clients tend to be a little more tech savvy and able to complete electronic applications easier. You may have a few more people saying they never responded to the ad with Facebook as you do with direct mail but you have to weigh your positives and negatives. At the end of the day it all comes down to your ROI. I suggest my agents try a bit of both and work both types of leads to their maximum potential to get a good gauge so they can decide what works best for them.

The sales team at Pinnacle Financial Services tests many different lead programs on an ongoing basis.  Reach out to a team member to get the insight you need to have a successful lead campaign.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Nick Palo

Nick Palo

Senior Sales Director - Health

x7728 | npalo@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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Selling Medicare Over the Phone

Selling Medicare Supplements Over the Phone

Selling Medicare Supplements Over the Phone
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When it comes to selling Medicare, the first product I usually recommend that an agent review is Medicare Supplements due to the simplicity compared to Medicare Advantage Plans. Getting setup to sell Medicare Supplement is a bit more of a streamlined process as well. For starters, you do not need to complete any Medicare certifications generally, such as AHIP. We will usually start out by identifying the top carriers in the agent’s market such as UnitedHealthcare, Aetna, Cigna, Humana, Mutual of Omaha, etc. Once we get their contracts in place, we can begin marketing.

Pinnacle Financial Services has always been ahead of the curve in offering our agents the technology and resources to be able to enroll their clients in every way possible. In these uncertain times of COVID-19, selling over the phone has become more critical than ever. Fortunately, because of the early adaptation of this technology, along with thoroughly training them on how to use it effectively, Pinnacle’s agents were prepared. Just about every carrier offers their own form of online enrollments at this point and Pinnacle does extensive training on these systems.

However, the most convenient ways agents have found to enroll their clients over the phone have been using Pinnacle’s CSG Medicare quoting tool which offers its own version of electronic apps for multiple carriers, along with Connect4Medicare, which is Pinnacle’s own quote, compare and enrollments system free for insurance professionals. Pinnacle has various lead programs to help agents generate leads whether they prefer mail, internet, Facebook, T65 lists, live transfers, or preset appointments. Once an agent is ready to begin a campaign, we can help load all leads into the CRM software Pinnacle has available to their agents. We will help you develop an effective and compliant script then we can begin to track and manage the campaign.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Nick Palo

Nick Palo

Senior Sales Director - Health

x7728 | npalo@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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