Pinnacle Financial Services offers a wide range of Medicare lead programs ranging from your standard direct mail programs through numerous vendors, all the way to Internet and Facebook leads and everything in between.   This includes Medicare Advantage and Medicare supplement lead options.

Our most popular lead program currently is our “Per Piece” lead program. Unlike other direct mail, you do not simply shell out hundreds of dollars to mail 1,000 pieces and hope for a good return. This program offers 2 types of leads, Turning 65 as well as 66+. The 66+ leads range from ages 66-74. Both types of leads are available in two-income brackets, $0-30,000 per year and $30-75,000 per year.

In the last few years, agents have found this to be one of our most consistent programs with average closing ratios ranging from 20-30%. We have many agents utilizing these leads as part of their monthly lead co-op program that Pinnacle offers. The nicest part of this lead program is you know exactly what type of return you are going to get on your investment from the time you order. The minimum order quantity is 20 leads, if by chance they only get 18 leads back, then that is what you pay for.

The same would go if you got 23 leads back. Essentially you are guaranteeing yourself a 2% return rate rather than rolling the dice on a mailer and hoping on a decent response. One of our direct mail vendors is guaranteeing their returns on their mailers. This has been a huge opportunity for us as it gives our agents a big piece of mind when placing orders. The direct mail market has been extremely up and down especially the last few years, so having a vendor who is willing to put a guarantee behind what they do goes a long way.

Pinnacle Financial has many different programs along all of their product lines and are constantly adding new lead programs and incentives. Make sure to reach out to your marketer to take advantage of the opportunities available to you.