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Final Expense Sales During Medicare’s AEP

Final Expense Sales During Medicare’s AEP

Final Expense Sales During Medicare’s AEP
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With the Medicare Annual Enrollment Period (AEP) right around the corner, many agents are asking themselves how to create add-on sales with the prospective clients. A great fit being life insurance, like whole life policies or final expense. While AEP season is a great opportunity for cross-selling final expense life insurance to your clients, there are some guidelines that agents have to adhere to in order to be compliant with the insurance laws (which can also vary by state).

First and foremost, if your appointment is for Medicare Advantage Prescription Drug Plans (MAPD) or stand-alone Prescription Drug Plans (PDP) then you are not allowed to discuss final expense with your client during that initial appointment. It is imperative that you make a separate appointment with that client to discuss final expense. This is due to CMS rules and regulations specifically for MAPD and PDP clients. For Medicare supplement appointments, however, you are free to discuss final expense life insurance without having to make a separate appointment.

It is important to market other appropriate products to your clients, when following rules and regulations, to help increase persistency. Typically, the more products you have with a client, the less likely they will be to buy from a competitor. Final expense is a great option as it has both simplified issue and guaranteed issue underwriting options and can be a quick and painless process. Some final expense companies will even give your client an instant decision based on how they answered questions on the application.

As an example, you enroll your client into a $0 premium MAPD plan which saves them $75 per month. You could utilize those savings to offer that same client a final expense plan that they can pay the premium for with the money that you saved them. This is a win-win situation for the agent and the client. The agent gets an extra sale by layering in the final expense, while the client gets some added protection in the event they die. Many agents miss the boat on these opportunities due to a few reasons:

  1. They didn’t know that they could offer final expense.
  2. They never had the discussion with their client(s) about the exposure of burial costs
  3. They didn’t prepare ahead of time.

Pinnacle Financial Services is your one-stop-shop for all your senior insurance needs. We have all of the top carriers and contracts in the industry to ensure you are providing the client with the best plans available. We have dedicated sales, training, and support to help facilitate any business you need to write. Don’t hesitate to reach out today!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x6003 | lifesales@pfsinsurance.com

Mark Bolger

Mark Bolger

Director of Sales - Life & Final Expense

x7705 | mbolger@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

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Contact a Pinnacle Financial Service representative today for assistance.

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Selling Guaranteed Issue Final Expense

Selling Guaranteed Issue Final Expense

Selling Guaranteed Issue Final Expense
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As insurance agents, we strive to provide our clients with the best possible coverage in order to protect their financial future. Whether it is a traditional life insurance policy or a final expense policy, it’s important to offer a plan to your clients that are not only affordable but easy to qualify for.

At Pinnacle, we understand that life insurance underwriting can be very tedious and strict, even for clients that are in the best of health, so we need to take that into account to make sure that we’re offering the correct type of plan based on the client’s budget and health conditions.  Selling Guaranteed Issue Final Expense as part of what you have available to offer your clients is a must.  Having something for everyone is only prudent when conducting your business.

Guaranteed Issue final expense plans are the solution for clients who cannot qualify for underwritten life insurance. These are permanent life insurance plans that have absolutely no health questions and your clients are automatically accepted regardless of their health. Perhaps they have multiple health issues such as heart disease, diabetes, or Alzheimer’s disease and they have been declined exhaustively by multiple insurance carriers. This is the perfect type of plan for that client. Perhaps they were recently diagnosed with cancer or currently have cancer. This is the perfect type of plan for that client. 

Guaranteed Issue final expense plans generally offer face amounts that range from $5,000 to $25,000 and automatically include a limited death benefit for the first 2 years of the policy. This means that if death occurs in the first 2 years of the policy, then the death benefit will typically be ‘return of all premiums plus interest’. If death occurs after the first 2 policy years, then the full death benefit will be paid out to the client’s beneficiary. The 2-year limited death benefit is automatically included in order to offset the ‘no underwriting’ feature of the plan. 

At Pinnacle Financial Services, we have multiple guaranteed issue products that you can offer your clients.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x6003 | lifesales@pfsinsurance.com

Mark Bolger

Mark Bolger

Director of Sales - Life & Final Expense

x7705 | mbolger@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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Final Expense Underwriting: Simplified & Guaranteed Issue

Final Expense Underwriting: Simplified & Guaranteed Issue

Final Expense Underwriting: Simplified & Guaranteed Issue
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In today’s insurance market, final expense life insurance is one of the simpler types of life insurance to understand and the least complicated type of policy to get issued. The final expense market is focused mainly on the senior population with most age requirements between ages 50 to 85. Due to these age limits, the insurance carriers have relaxed their underwriting process as they understand that seniors in this range may not be in their best health.

Simplified underwriting means that your client does not have to take a medical exam or submit medical records of any kind. Clients are given a few simple yes or no health questions to answer. The type of plan that they can qualify for will be determined by the yes or no health questions that were answered on the application. The insurance company will then perform a MIB (Medical Information Bureau) prescription history check on your client to verify the validity of the questions that were answered on the application. If everything checks out, then the policy is set to issue. That’s the extent of the underwriting for an immediate death benefit final expense plan.

Now, you may think “What happens if my client is unable to get through the yes or no health questions?” or “What happens if they’re declined? Does this mean that they have no chance of getting approved for coverage?” The answer is absolutely not!

For these clients, there are plenty of carriers that offer what is called a guaranteed issue final expense plan. Guaranteed issue means that they are automatically accepted regardless of any health conditions. These plans have an automatic 2-year limited death benefit where, if death occurs in the first 2 policy years, the death benefit will return of all premiums plus 10% interest. If death occurs after the first 2 policy years, then the full death benefit will be paid out. Most guaranteed issue plans offer coverage amounts that range between $5,000 and $25,000.

Pinnacle Financial Services has everything covered to make sure you can get your clients in a plan that suits their needs. We offer easy-to-use final expense quoting software, unique lead programs that get you in front of clients, and dedicated sales and support to help with every case. With the uncertainty of COVID-19 (Coronavirus) changing the insurance world for the foreseeable future, you need a partner in success. There’s no better time than now to join us at the top!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x6003 | lifesales@pfsinsurance.com

Mark Bolger

Mark Bolger

Director of Sales - Life & Final Expense

x7705 | mbolger@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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Not all Final Expense Underwriting is the Same

Not all Final Expense Underwriting is the Same

Not all Final Expense Underwriting is the Same

When it comes to final expense underwriting requirements, most people are under the impression that they will have to go through a rigorous medical examination. Therefore, it’s very common for others to be a little apprehensive before they purchase life insurance. While medical exams are still necessary to qualify for traditional life insurance, final expense underwriting is much simpler and less invasive. There are a variety of common underwriting techniques used by today’s top final expense carriers to ease said concerns.

Simplified Issue Underwriting

Simplified issue is the most common form of accelerated underwriting. Simplified issue underwriting means that your client only must answer a few “yes” or “no” health questions on an application. Your client does not need to elaborate on their answers, (unless they absolutely must by specifying in a ‘special remarks’ page of the application, or on a separate letterhead.) The yes/no health questions are then verified through an MIB prescription check. If there are no prescriptions in your client’s history that conflict with their yes/no answers on the application, then the insurance company will proceed to issue the policy.

An important thing to note is that not all final expense underwriting is the same. Some carriers are more lenient with certain health issues, like diabetes and COPD, while others are very strict. Just because your client was declined or rated with one insurance company, doesn’t mean that all the companies will make the same offer. Pinnacle Financial Services works with dozens of life insurance companies, so we can find something for your clients that offers an immediate death benefit, even if they’ve been turned down elsewhere. You can always contact the life team at Pinnacle, and we’ll be more than happy to help you with a client or prospect.

Guaranteed Issue Underwriting

If your client’s still have difficulty getting through the simplified issue underwriting process, a last resort option is to go through guaranteed issue underwriting. Regardless of your client’s health, they can qualify with a guaranteed issue policy, which has a limited death benefit for the first two years. The limited death benefit typically means that a return of premium (plus interest) will be paid to client’s beneficiary if death occurs in the first two policy years. If your client lives past the two year period, then they will receive the full benefit upon death.

Pinnacle Financial Services offers a wide variety of both simplified issue and guaranteed issue plans to fit your client’s needs. Give us a call today to learn more about the carriers and products that offer these simplified solutions for your clients!

For more information, contact a Pinnacle Representative today at 1-(800)-772-6881 x6003 or email lifesales@pfsinsurance.com.

Mark Bolger

Mark Bolger

Director of Sales - Life & Final Expense

1 (800) 772-6881 x7705
mbolger@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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Final Expense Lead Generation

Final Expense Lead Generation

Final Expense Lead Generation

Leads are the lifeblood of the insurance industry. Without having a steady flow of leads, it can be very difficult to book appointments and generate sales. This is especially true for agents that are brand new to the insurance business.

Today, we’re going to discuss four popular methods for generating leads and making sure that you have enough prospects to get in front of:

Existing Clients

By reaching out to your existing client base, whether it be medicare clients or financial planning clients, you can really increase your final expense sales. Most final expense carriers have letter templates that agents can use to send out to their existing clients informing them that they now offer final expense. This is an excellent way to generate a lot of new final expense business.

Referrals

Referrals can dramatically increase your leads which means more sales! For example, if you have 25 leads and 10 of those leads give you 5 referrals each, that’s an extra 50 FREE leads. That’s a 200% increase in your leads for absolutely no cost. Don’t leave your appointments without asking for referrals!

Direct Mailers

This is the preferred marketing method for top final expense agents. Typically, agents will order anywhere from 1,000 pieces (minimum) to 5,000 pieces in order to generate a decent return. Most lead companies will provide you with an estimated return rate which will vary depending on your geographic location.

Direct mailers allow you to select demographics (age, income, gender, etc.) and usually have a few different mailer piece options. These are considered to be very qualified leads, since the prospects are taking the time to fill out the information card and mailing it back to the agent. A direct mailer campaign will cost you anywhere from $450-$500 per 1,000 pieces, but you can easily make your money back with just 1 final expense sale!

Typically, mailing campaigns take about 3-5 weeks before lead cards start coming in.

Aged Leads/ Internet Leads

Aged leads and internet leads are very cost effective, and usually have a quick turn around time, (most lead vendors will email the leads to you immediately after purchase.)

The only downside to aged leads ,and/or internet leads, is that they aren’t very well qualified. Most of the data used to collect lead information is based off of recent website browsing and search history, so there’s a very good chance that other agents have already contacted the prospects, or the prospect has little to no recollection of even filling out their quote request. Of course there are exceptions to this, and some agents do have great success with these types of leads.

There are many options and price points with lead generation.  The experts at Pinnacle Financial can guide you to the best results for your buck.

For more information, contact a Pinnacle Financial Services representative today!

Mark Bolger

Mark Bolger

Director of Sales - Final Expense

x7705 | mbolger@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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