What is an FMO and How to Choose the Right One as a Medicare Agent

April 3, 2023

As a Medicare agent, you have the potential to change lives by helping seniors navigate the complex world of Medicare. But how can you ensure you have the support and resources needed to succeed in this competitive industry? That’s where Field Marketing Organizations (FMOs) come into play. In this blog, we’ll discuss what an FMO is, and explore some key differentiators that can help you choose the best FMO for your business.

What is an FMO?

A Field Marketing Organization (FMO) is an organization that specializes in providing support services to independent insurance agents and agencies. They partner with various insurance carriers and help agents market, sell, and service insurance products. In the Medicare space, FMOs primarily focus on marketing and selling Medicare Advantage, Medicare Supplement, and Prescription Drug Plans.

FMOs provide a wide range of services, including product training, marketing support, lead generation, and back-office support. They play a crucial role in the success of insurance agents by offering valuable resources, expertise, and access to top-tier carriers.

Differentiators to Consider When Choosing an FMO

  • Carrier Selection

The number and quality of carriers that FMO partners with are essential factors to consider. A broad portfolio of carriers allows you to offer your clients a wide range of products, ensuring you can meet their diverse needs. Look for an FMO with strong relationships with top-rated carriers, as these carriers are more likely to offer competitive products and commissions.

  • Training and Education

Continuous education and training are vital in the ever-changing world of Medicare. A good FMO should offer comprehensive training programs, including product training, sales techniques, and regulatory compliance updates. These resources should be easily accessible, whether through in-person sessions, webinars, or an online training portal.

  • Marketing Support

Effective marketing is the key to generating leads and building a successful Medicare business. Choose an FMO that offers a robust suite of marketing tools, such as customized marketing materials, lead generation programs, and digital marketing support. An FMO that can help you leverage technology, like social media and email marketing, to reach your target audience will be a valuable partner in growing your business.

  • Technology and Back-Office Support

Efficient back-office support and technology can streamline your workflow and help you focus on selling. Look for an FMO that offers a user-friendly quoting and enrollment platform, as well as efficient application processing and commission tracking. Additionally, a good FMO should provide excellent customer support to help you resolve any issues that may arise.

  • Compensation and Incentives

Competitive compensation is essential when choosing an FMO. Research the commission structures offered by different FMOs and compare them to ensure you’re getting a fair deal. Additionally, some FMOs offer incentives and bonuses for meeting sales targets, which can provide extra motivation to succeed.

Pinnacle as your FMO

Pinnacle Financial Services (FMO) offers the top technology for independent agents and agencies.  We offer the top online enrollment systems in our Connect4medicare platform.  Agents can choose between Connecture, Sunfire, and MYMedicarebot.

Pinnacle Financial services take care of everything an agent needs so they can focus on selling. If you are an independent agent or larger agency that is not getting what you deserve in support and marketing or technology in the Medicare, Life, or annuities field, then give the team at Pinnacle a call today.  We will earn your business and help you grow.  Contact us today and find out why so many of your colleagues are choosing Pinnacle Financial Services as their FMO.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Dustin Ofsharick

Dustin Ofsharick

Director of Sales | Health

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881


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