With the Covid-19 pandemic, social media marketing has become a staple way for sales professionals to generate leads via the internet. Social media can include but is not limited to, websites such as Facebook, Instagram, Twitter, Google Business, and even TikTok. Although they can totally vary on implementation, their end goals are all the same: LEADS.
What Platforms Should You Use
It is important to choose the right platforms that make sense for your client base. As a Medicare marketer, for instance, Facebook has been the go-to platform. From a demographic perspective, Baby boomers have been growing on utilization of the Facebook platform. In fact, according to a study published by Statista as of 2019, 68% of Baby boomers are on Facebook. This number will only continue to grow, making that a perfect sales opportunity in the senior market. This is just an example of ensuring you are using the correct platform for your market.
Social Media Marketing: Tips and Tricks
Below are a few tips and tricks to help with your social media marketing efforts:
- Stay consistent. Ensure you are posting on a regular basis. Make sure you are posting content whether it be images, company updates, or even regulation changes.
- Stay relevant. Content should be relevant to your brand and impartial. Stay away from topics like religion or politics where it can create divisiveness.
- As you develop more likes and followers from interested parties, you will need to answer questions and bond with your connections.
- Promote your page. Whether you are promoting to your friends, family, or complete strangers, you will need to promote your social media to get engagement. This can be done both organically and by paying for promotions (which can get costly).
Where does Pinnacle Financial Services come in?
Pinnacle Financial Services is a full-service “FMO” that offers you the best technology in the business while giving you options as well. We offer different variations of social media leads from telemarketing to even Facebook! We also offer the best back-office support in the business and give you access to over 150 different carriers in every area of the senior market to choose from. I am the national agent trainer here and I am dedicated to helping agents learn anything that will help take their business to the next level. AEP (Annual Election Period) is here and don’t be last to have an online presence for this year. It is not too late so call us today!
Need Medicare leads? Learn more about our Social Media Selling System
For more information, contact a Pinnacle representative today at 1 (800)-772-6881 x7731 or email sales@pfsinsurance.com.
Robert Valincius
National Director of Agent Training
1 (800) 772-6881 x7731 | sales@pfsinsurance.com
Rob Valincius
Director of Agent training
Contact a Pinnacle Representative if you have any questions.
1 (800) 772-6881
support@pfsinsurance.com
0 Comments