As a sales director at Pinnacle Financial Services, one of the most popular questions I often get is “What are your Final Expense and Medicare lead programs?” Now of course the follow-up question from that is “which lead program should I use?” The simple answer could be “both”. But often as a new insurance agent that just might not be in your budget. As a Sales Director in our Medicare department I may seem to have a bias by saying this, but I usually always recommend Medicare leads.
Reas0n One: Cost Matters
I usually see final expense leads going for about $28-$30 per lead. Our Medicare leads come out at about half of that, not to mention if you qualify for our marketing coop program. Call for more information.
Reas0n Two: Cross-Selling
When purchasing final expense leads, yes, they will all be final expense prospects but not always Medicare-eligible prospects. Whereas Medicare leads will be 65 and you can also talk about Final Expense plans to everyone. With the saturated T65 leads market I often recommend targeting outside the 6-month window and creating a life or final expense sale to get a policy in the household followed by a Medicare conversation when they are eligible. This will also assist with client retention, when increasing from two policies to three in a household your client retention rate rises from around 50%-60% to over 90%.
Now I am not trying to say our Final Expense lead programs are not effective, they are, and we have success with them. If you would like to hear about those please reach out to our Final Expense team.
To get started with lead program marketing with Pinnacle Financial contact a Sales Director today.
1 (800) 772-6881 x7731 | sales@pfsinsurance.com
James Norton
Director of Sales - Health
Contact a Pinnacle Representative if you have any questions.
1 (800) 772-6881
support@pfsinsurance.com
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