Cross-Selling Annuities to Medicare Clients

What makes an annuity an attractive option to market to your Medicare clients? Here are a few reasons:

• The annuity was originally designed to provide income that you could never outlive. It seems a pretty important solution considering that all seniors are living longer, which means needing more assets to sustain them for a longer period of time either while continuing to work, to supplement social security, or in retirement in general.
• In providing a solution that is required like Medicare, why not suggest to the client a guaranteed lifetime revenue stream? Annuities can be advertised in the media as being a negative way to invest your money. Educating our clients about their benefits is important as you want to make sure your clients understand the positives and potential drawbacks of annuities.
• The clients who you are presenting Medicare to may have money in the bank. What are they earning on that money currently? Others might have a retirement plan like a 401k, IRA, SEP, 403(b), or other such plans. With the recent market volatility, have these clients lost money? Will this loss affect their standard of living in retirement? All we need to do is ask them a few simple questions to determine if they have money that is not benefitting them financially.
• Would these clients like a solution that is guaranteed to earn interest, guarantee them the income they can’t outlive, and potentially provide for a long-term care need, or just simply supplement their social security income? I would say in most instances that your client will answer those questions with a yes.
• Why leave potential sales on the table for these clients that might not even know about the benefits an annuity provides or have been given incorrect information from the media about these solutions?

We here at Pinnacle Financial Services, we are a full-service FMO that understands the nuances and benefits that these products can provide. We have specialized sales and support that can help you sell from submission to commission. We offer top-level contracts, as well as a unique lead program that guarantees an appointment for an annuity sale. Don’t waste another minute looking for a broker. You deserve an opportunity to grow with one of the best. Join us at the top!