In 2021, American Equity Life delivered a complete refresh of our general account product suite and regained relevance and growth in the IMO distribution channel, while adding talent to enhance product innovation.  Our focus in 2022 will be to execute as the “new AEL” now that the building blocks of the AEL 2.0 strategy have been completed.

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25% Bonus Continues

The EstateShield 10 offers income and death benefit benefits – plus a 25% Benefits Account Value bonus applied to all first-year premiums. 

Explore EstateShield 10 Benefits

For Your Practice

Help agents showcase the power of lifetime income

All retirees face some retirement unknowns – risks that simply can’t be predicted. This client-facing brochure can help your agents show their clients how guaranteed lifetime income might help address some of those risks. 

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Working With AE

We appreciate your business

At American Equity, we pride ourselves on having competitive, innovative financial products. But we don’t stop there: all of our products are built on a foundation of world-class service and financial professional engagement. 

IMO partners experience top-tier tailored service, with an emphasis on saving you time and effort. We understand that your time is valuable, and the less time you spend solving problems, the more time you have to spend growing your business.