What is Social Media Marketing?

Investopedia defines social media marketing as “the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.” Basically, social media marketing is a way to utilize online social networks to generate business.

Where do you use Social Media Marketing?

Whether you are an individual or a business, you have a robust amount of options at your disposal. The most prominent network over the past decade has of course been Facebook. Facebook has an immense amount of customizability that can accommodate just about any type of business you may have. If you do not have a Facebook business, you can check out a webinar I’ve done on how to do so Here! Of course, there are plenty of other platforms as well that work well, such as; LinkedIn, Twitter, and YouTube/Google Business to name a few.

How to use Social Media Marketing?

How to use social media marketing is a fairly debatable topic. Depending upon which platform you are using, this will change drastically. All of them have their pros and cons and I would recommend trying them all to see what works. Most sales agents will be utilizing multiple of these platforms to help build, what I like to call, their “Online Ecosystem.”

Where does Pinnacle Financial Services come in?

Pinnacle Financial Services is a full-service “FMO” that offers you some of the best technology in the business, like our proprietary Connect4Medicare platform, and can help you build your optimal online ecosystem. All it takes is to reach out to one of our sales directors and we can have you set up in as little as 24 hours. Don’t delay! Call us today!

Need Medicare leads? Learn about our many Social Media Lead opportunities!