What is Personal Branding? Well if you search the term online, you might find definitions like this one listed by Wikipedia:

Some may begin to wonder how this can apply to insurance agents. Well, first and foremost, it helps you get discovered by your prospective audience.  Establishing your personal brand within a certain specialty also provides value to your prospects. Your prospect isn’t going to work with you just because you can enroll them. Most have the availability of online tools and services, such as medicare.gov, to enroll themselves without an agent. A prospect would choose you because you have established your name as a Medicare expert because of the content you have put out. The bottom line is, if personal branding is done the right way, it will create sales and referrals.

When it comes to creating a brand for yourself, it is often difficult to figure out where to begin. Most agents fail when trying to use the same tagline of “reliable insurance services.” This will not make you stand out from your competition. You need to use your own connections through memberships, hobbies, or affiliations to start. Some great examples of those would be; if you are a veteran, do you play golf or belong to a country club if you belong to a church or synagogue, or really any center of influences. By having that commonality, you can build trust with your prospects which could lead to referrals beyond your initial connection.

The next step is to enhance your brand. You can connect to every senior in the world, but if you don’t offer good customer service or lack product knowledge you will not build trust or earn renewals. Some key customer service traits are being readily available, educated about your topic, and to be ready to go above and beyond to make your clients happy and make their lives easier.

Now once you have achieved some of these things, you would need to build on your brand and be able to get recognized by people who you have not yet connected with. Some things you can do is making sure your word holds a certain weight for a specific subject, using Medicare as an example. You should also be publishing or producing helpful information for your target market. Examples would be publishing an informative article, host an in-person or radio question and answer session, or holding educational seminars within a local community or senior center.

The last thing is making sure you are making sure your online presence is up to date and you have a partner to help you grow it. More and more seniors are becoming competent on computers, especially with the current world climate with the COVID-19 (Coronavirus) pandemic. Pinnacle Financial Services can help you grow your online presence by organizing key strategies to get your name out there on senior’s online searches without paying a dime! All of our contracted agents get access to an all-in-one agent, and client-facing, online enrollment system called Connect4Medicare. With this powerful platform, you will be able to send an electronic scope of appointment, enroll your clients directly over the phone, and utilize a personal URL to help create a website for less than $20. With the right online brand, seniors could come across your website, run their own quote, and enroll themselves to make sure you aren’t missing out on any sale! Pinnacle Financial Services is here to help you take that next step so what are you waiting for?