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Personal Branding

Personal Branding

Personal Branding
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What is Personal Branding? Well if you search the term online, you might find definitions like this one listed by Wikipedia:

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Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.

Some may begin to wonder how this can apply to insurance agents. Well, first and foremost, it helps you get discovered by your prospective audience.  Establishing your personal brand within a certain specialty also provides value to your prospects. Your prospect isn’t going to work with you just because you can enroll them. Most have the availability of online tools and services, such as medicare.gov, to enroll themselves without an agent. A prospect would choose you because you have established your name as a Medicare expert because of the content you have put out. The bottom line is, if personal branding is done the right way, it will create sales and referrals.

When it comes to creating a brand for yourself, it is often difficult to figure out where to begin. Most agents fail when trying to use the same tagline of “reliable insurance services.” This will not make you stand out from your competition. You need to use your own connections through memberships, hobbies, or affiliations to start. Some great examples of those would be; if you are a veteran, do you play golf or belong to a country club if you belong to a church or synagogue, or really any center of influences. By having that commonality, you can build trust with your prospects which could lead to referrals beyond your initial connection.

The next step is to enhance your brand. You can connect to every senior in the world, but if you don’t offer good customer service or lack product knowledge you will not build trust or earn renewals. Some key customer service traits are being readily available, educated about your topic, and to be ready to go above and beyond to make your clients happy and make their lives easier.

Now once you have achieved some of these things, you would need to build on your brand and be able to get recognized by people who you have not yet connected with. Some things you can do is making sure your word holds a certain weight for a specific subject, using Medicare as an example. You should also be publishing or producing helpful information for your target market. Examples would be publishing an informative article, host an in-person or radio question and answer session, or holding educational seminars within a local community or senior center.

The last thing is making sure you are making sure your online presence is up to date and you have a partner to help you grow it. More and more seniors are becoming competent on computers, especially with the current world climate with the COVID-19 (Coronavirus) pandemic. Pinnacle Financial Services can help you grow your online presence by organizing key strategies to get your name out there on senior’s online searches without paying a dime! All of our contracted agents get access to an all-in-one agent, and client-facing, online enrollment system called Connect4Medicare. With this powerful platform, you will be able to send an electronic scope of appointment, enroll your clients directly over the phone, and utilize a personal URL to help create a website for less than $20. With the right online brand, seniors could come across your website, run their own quote, and enroll themselves to make sure you aren’t missing out on any sale! Pinnacle Financial Services is here to help you take that next step so what are you waiting for?

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

James Norton

James Norton

Director of Sales - Health

x7797 | jnorton@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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Oregon Medicare Options

Oregon Medicare Options

Oregon Medicare Options
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Just in 2018 alone, the state of Oregon had close to 900,000 Medicare-eligible people, which could have risen since then as well. Due to the sheer number of Medicare eligibles, Oregon has a diverse number of carrier and product options, such as Medicare Advantage Prescription Drug Plans (MAPD), stand-alone Prescription Drug Plans (PDP), and Medicare Supplements (Medigap)

Something that differentiates Oregon from most states would be their Medicare Supplement birthday rule. Oregon’s birthday rule, which is applicable only for Medicare Supplements, occurs annually and gives clients an opportunity to reevaluate their plan. This can occur 30 days before, and 30 days after their birthday, which allows them to switch to a different plan with no underwriting. For example, if your client has a birthday on May 1st and they reside in Oregon, their birthday rule enrollment period would start on April 1st through the month of their birthday and end on June 1st. You can see more details on Oregon’s healthcare page here. Due to some limited opportunities in Oregon, like in the dual-eligible special needs (D-SNP) market, the birthday rule offers an alternative for agents to grow their Medicare book of business and potentially cross-sell other products.

How much does it cost to sell insurance in Oregon you ask? Oregon offers a $0 residential appointment fee.  So, if you are an insurance agent with your life and health license, you could get appointed at no cost. Here at Pinnacle Financial Services, we have been working around the clock holding webinars teaching Medicare 101, cross-selling opportunities, and how to effectively use our proprietary, online enrollment platform Connect4Medicare. If you would like to access a recorded webinar on Connect4Medicare to see what you are missing, check that out here. Using connect4medicare allows you to still practice social distancing from home while conducting CMS-compliant sales over the phone for all Medicare products (this includes Medicare Advantage and PDP’s). 

Not only is it crucial to have an online enrollment platform like Connect4Medicare, but it is important to have an FMO partner dedicated to your success. COVID-19 (Coronavirus) has changed the way all of us do business but has not altered our approach to helping agents grow their book. Join us now to take advantage of all our free tools and training to get ahead of your competition.

Stay healthy!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

James Norton

James Norton

Director of Sales - Health

x7797 | jnorton@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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5 Things Medicare Agents can Still do During COVID-19

5 Things Medicare Agents can Still do During COVID-19

5 Things Medicare Agents can Still do During COVID-19
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At this point, everyone in the world has been made aware of the COVID-19 situation, (also known as Coronavirus). COVID-19 is now a global pandemic and very much on our doorstep here in the US. Professions of all natures are impacted by the efforts to prevent the spreading of the disease. To mitigate the spread to the senior population, who are among the most at risk, insurance agents are needing to cancel in-person appointments and choosing to socially distance themselves.

In recent conversations with some of our agents, they are all looking for ways they can deal with the loss of in-person consultations. Here at Pinnacle Financial Services, we have a tool that is irreplaceable at time like this. This would be our proprietary online enrollment platform Connect4Medicare. Connect4Medicare is free to all our contracted agents, new and existing, and has all the top carriers in Medicare Advantage, Medicare Supplement and even Prescription Drug Plans (PDP).

Here is the list of 5 things you can do to still earn new income during this quarantine utilizing Connect4Medicare:

  1. Work any AEP leads you have already purchased. If you took advantage of our proprietary lead program and ordered leads, you can always reach out to anyone you may have never got in contact with. There are still 2 weeks left in the Medicare Open Enrollment Period (OEP). You can utilize Connect4Medicare by sending an electronic scope of appointment (SOA), a customized quote, and an application.
  2. Call Pinnacle Financial Services and ask your marketer about our lead programs. If you qualify by having enough contracts with us, we can provide some leads or prospecting lists to you at no cost if available.
  3. Get in touch with your current book of business and gauge their feelings about their current plan. If you enrolled them on any dual special needs plans (D-SNP) make sure they are accessing all their available extra benefits. Most D-SNP clients disenroll because they can’t figure out how to access the benefits they were told they have with their plan.
  4. Cross-sell a hospital indemnity plan. A hospital indemnity plan is an affordable way to help clients cover their inpatient hospital stay copayment. Typically, this is the most expensive out-of-pocket risk to your client on a Medicare Advantage plan. To watch our webinar on cross-selling these plans, check out this webinar by clicking here.
  5. Grow your online presence. Your sales marketer can show you how to drive potential enrollees to your webpage. These clients can then enroll using the client-facing portion of Connect4Medicare to run their own quotes and enroll themselves with you being the agent on record (and get paid!)

Our goal here at Pinnacle Financial Services is to be a partner in your success and not just an FMO upline. We offer the best technology in the business, back-office support, and have all the top contracts in the business. So, what are you waiting for? Join us at the top!

For more information, contact a Pinnacle Representative today at 1-(800)-772-6881 x7731 or email sales@pfsinsurance.com.

James Norton

James Norton

Director of Sales - Health

x7797 | jnorton@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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Medicare Advantage Versus Medicare Supplements

Medicare Advantage Versus Medicare Supplements

Medicare Advantage Versus Medicare Supplements

When it comes to selling Medicare products there tends to be a lot of misconceptions. For starters, when your client enrolls into medicare through social security they are enrolling in part A and B coverage, or also called Original Medicare. This coverage is offered by the government and not what medicare agents sell.  Medicare Advantage and Medicare supplements however are plans offered by private companies. These plans provide more extensive coverage from what clients already receive from original medicare in addition to a range of additional benefits such as dental, vision, hearing and drugs coverage depending on which plan your client chooses. I listed a couple of other topics that often get confused when it comes to differences in medicare advantage and supplement products.

Coverage

Medicare Supplements aka Medigap or “Med supp’s” for short, are higher premium plans that clients pay in addition to original medicare. They charge extra premiums to fill in the coverage gaps that clients are exposed to when enrolled in original medicare with Parts a and B.

For information about what falls under Parts A and B

With medicare supplements clients are often left to pay little or no co pays and don’t have to worry about doctor networks as they are always accepted. For example, Plan F or often referred to as “The Cadillac Plan” would cover all services that fall under part A or B without any co pays. 

However, for Medicare clients eligible for medicare after 1/1/2020 plan F is no longer available but there is still plenty of options. If your client was already on medicare or eligible prior to 1/1/2020 they can still enroll in plan F. 

Now you may have noticed we have not addressed part D at all which is drug coverage. Medicare Supplements do not cover part D and need to be pair with a Prescription Drug Plan or PDP.

Medicare Advantage however, covers what they call Part C. Part C combines part A, B and D all in one plan. Medicare advantage plans are usually lower premium plans, often $0. These plans are cheaper monthly but have a lot more gaps in coverage.

For information on how to help cross-sell products to cover these Medicare Advantage gaps

For information on how to help cross sell products to help cover these gaps click here. For these plans you would need to make sure that your clients doctors are in network and compare drug coverage among the available options in your clients residential area. While sounding like a daunting task we have a platform where you can enter in all of this information and it will tell you the best options followed by enrollment options from that same screen. To view more information on this tool watch our webinar.

View more information about Connect4Medicare

Certifications

The most common reason I hear why agents don’t want to sell medicare products is that they don’t want to deal with annual certifications. You do not need to certify in order to sell medicare supplement products. This is important for agents specializing other types of insurance. For example, life and annuity agents who don’t want to spend a lot of time on certifications for medicare can sell medicare supplements by just having their life and health license (which they would already have).  For part D and medicare advantage products however you do need to take the AHIP certifications.

For those life and annuity agents who have sold Medicare Supplements, but cannot sell the Part D without AHIP, they should visit medicare.gov. There, agents can enter their client’s drug information to see the best options, and have the clients enroll. A popular option, this offers lower commissions on drug plans than that of a Medicare Advantage or Supplement plan.

Conclusion

At Pinnacle Finanial Services, our team makes Medicare easy for our agent partners. We provide all of the technology and training necessary for insurance professionals to be successful in selling Medicare products. Consider us your back office!

For more information, contact a Pinnacle Representative today at 1-(800)-772-6881 x7731 or email sales@pfsinsurance.com.

James Norton

James Norton

Director of Sales - Health

1 (800) 772-6881 x7797
jnorton@pfsinsurance.com

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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5-Star Medicare Advantage Plan

5-Star Medicare Advantage Plan

5-Star Medicare Advantage Plan

Every Medicare Advantage (Medicare Part C or MA/MAPD) in addition to Medicare prescription drug plans (Part D or PDP) are rated annually by “star ratings” by the CMS or Centers for Medicare & Medicaid Services. These plans are ranked from a 1 Star Plan for low quality up to a 5-Star Medicare Advantage Plan.

Ratings can vary from one star all the way up to five being the highest rating a plan can be awarded. The star rating can change annually. Medicare Advantage, and Prescription Drug plans are rated on the same scale but not given their ratings by the same measurements.

Medicare Advantage Plans are rated on how well they perform in these 5 categories:

  1. Staying healthy: screenings, tests, and vaccines
  2. Managing chronic (long-term) conditions
  3. Plan responsiveness and care
  4. Member complaints, problems getting services, and choosing to leave the plan
  5. Health plan customer services

Prescription drug plans are rated on how well they perform in four different categories:

  1. Drug plan customer service
  2. Member complaints, problems getting services, and choosing to leave the plan
  3. Member experience with the drug plan
  4. Drug pricing and patient safety

Besides how well a plan treats their member that is not all that star ratings have an affect on. If you have a 5 star Medicare Advantage or Part D plan in your area you actually get a one time Special Election Period (SEP) that you would be able to switch. Normally without a 5 star plan in the area of a senior they would have to wait till the Annual Election Period (AEP) to switch Medicare Advantage or Part D plans. This presents a big opportunity for agents in area’s with 5 star plans to create Medicare Advantage or Part D sales outside of AEP.

For more information on 5-star ratings, and all this Medicare, contact the experts at Pinnacle Financial Services today.

James Norton

James Norton

Director of Sales - Health

x7797 | jnorton@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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