Brand Awareness
It is crucial to establish a brand persona. This can range anywhere from profile pictures and graphics to your overall mission statement. This is important as this is how your clients will see and recognize you. In business, first impressions can sometimes create or turn away a potential client.
Connections
Connecting with friends, family, and fellow industry members are important to help get your presence started. Friends and family can typically be some of the first people to get you some referrals which can branch out from there. Industry people like fellow agents and company representatives can grow connections, and help you get possible cross-over business or even co-op dollars for marketing from the company representatives.
Content
So now that you created your brand image and have established connections, now what? Having relevant content to post to your connections can help promote you as the center of influence. At the end of the day, you want the people you are affiliated with to come to you as the expert in your field. Just 1 like or share could equal money in your pocket! I will say to try and stay as neutral as possible while not getting into divisive topics like politics or religion.
