How Insurance Agents Can Find Cheap Final Expense Leads

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If you’re an insurance agent, at any point in your career, you probably have been promised cheap final expense leads. You’ve been told these leads are great and they’re really inexpensive. You’ve been told you should close 2 to 3 of them by accident and should sell another 2 or 3 with your skills. They say you get what you pay for! And most of the time, they are right.

In this blog, we explore final expense lead generation strategies for insurance agents, to help you grow your book of business. Need more guidance? Start a conversation with our team to learn more helpful strategies from a leading, national FMO.

 

Where Can I Get Cheap Final Expense Leads?

There are many FMO’s out there and you have many choices when it comes to where you place your business. Some FMO’s print their own leads and offer you the chance to buy directly from them. You can also get leads directly from lead vendors for a fee. At Pinnacle Financial Services, we work with our agent partners to help them generate discounted, highly-qualified final expense leads – without spending a ton of money upfront. If you’re contracted with Pinnacle, contact our team today to learn how we can support you with final expense leads.

 

What’s the Difference Between Leads From FMO’s and Vendors?

There is absolutely no difference! Both organizations hire employees to obtain this information from the public records, and then provide this information to agents. The only differentiating factor is cost: When working with Pinnacle Financial Services as your FMO, there are reduced costs for these leads.

What is the Cost Difference Between FMO and Vendors?

Leads that you get working with Pinnacle usually don’t cost as much due to bulk purchasing from the vendor. When producing a steady sales volume they can also be free due to lead credits.  Lead vendors usually have a direct mail lead program or a per-piece lead. Some vendors even offer Facebook leads. Most vendors have the standard cost of doing business and operations cost that they need to pass on and therefore cost slightly more.

 

Does Pinnacle Financial Have Cheap Final Expense Leads?

At Pinnacle Financial Services, we’re not in the lead business, but we do partner with many lead vendors. With this partnership, we buy leads in bulk and therefore get leads at a discounted price that can be passed onto you, the agent. To find out more about our leads program, contact a Final Expense Sales Director at 1 (800) 772-6881 x 6003.

Do You Have Clients with Safe Money? Check Out Our Annuity Ratewatch Software

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881 support@pfsinsurance.com
Bob Brzyski profile picture 2026

Bob Brzyski

Vice President, Strategic Growth & Marketing
x7742 | bbrzyski@pfsinsurance.com