March 23-24, 2022 | King of Prussia, PA

Free to attend

Register Now

2022 Insurance Sales Summit

Join Us at the Top

Sheraton Valley Forge

480 N Gulph Rd
King of Prussia, PA 19406








Helping agents better their business since 2001

The Pinnacle Sales Summit is the #1 event for insurance professionals. Network and learn strategies on how to grow your Medicare, Annuity, Life Insurance, and/or Final Expense businesses. Register today for our cocktail and networking reception (March 23), and carrier-sponsored training (March 24). Hear about the latest in marketing trends, legislative updates, sales concepts, state-of-the-art technology, and more.

Don’t be fooled into paying thousands of dollars at other events, for there is no charge to attend the Pinnacle Financial Services 2022 Sales Summit.

Don’t delay in securing your spot.


For more information on a specific event or date, please contact a Pinnacle Representative.

March 23rd

4:00 pm – 6:00 pm

Registration Opens

Exhibitor Set up


6:00 pm – 9:00 pm

Networking & Cocktail Reception

March 24th

7:00 am

Registration Opens

Exhibit Hall Open

7:00 am – 8:25 am

Networking Breakfast

8:30 am – 8:45 am


Kevin Shields
President/CEO, Pinnacle Financial Services

8:50 am – 9:25 am

Keynote Speaker

Vince Papale

9:30 am – 9:45 am

Morning Break

Exhibit Hall Open

9:50 am – 10:30 am

Legislative Updates

John Greene
NAHU Vice President of Congressional Affairs

10:35 am – 11:00 am

Seminar Selling

Jen DeBuhr
Business Manager, Leading Response

11:05 am – 11:55 am

Medicare Panel

Angela Palo
Executive Vice President, Pinnacle Financial Services

Matt Feret
Chief Sales Officer, Executive Director, Aetna

Judy Gee
Broker Relationship Manager, Humana

Steve Muir
National Broker Sales Director, Anthem

Rachael Hurtado
Vice President of Sales – National Broker Distribution at UnitedHealthcare

12:00 pm – 12:45 pm


Exhibit Hall Open

12:50 pm – 1:20 pm

Multicultural Marketing

Vince Vitiello
New America Marketing

1:25 pm – 1:55 pm

SEO/ Facebook Marketing

Bob Brzyski
Vice President of Marketing, Pinnacle Financial Services

Ed Crowe
President, Crowe & Associates

2:00 pm – 2:15 pm

Afternoon Break

Exhibit Hall Open

2:20 pm – 2:55 pm

Cost of Healthcare in Retirement

Roberta Eckert
Nationwide Retirement Institute

3:00 pm – 3:45 pm


"Pinnacle has a team of agent supporters who go way beyond any other FMO group I have ever worked with."

– M.S., Nevada

"With an array of marketing organizations in our industry, Pinnacle certainly lives up to their name."

– J.C., Pennsylvania

"Pinnacle is the 3rd FMO we have had over the years, and by far the most professional."

– B.P., Arizona

"I’ve dealt with more brokers over the years than I can speak of, and there is no doubt I’ve found my home at Pinnacle."

– S.A., Pennsylvania

"They are professional, courteous, and always ready to assist me as issues arise. All departments are responsive and knowledgeable."

– Y.F., New Jersey

"In the generation and retention of insurance agents and clients, Pinnacle Financial Services helps create an environment where anything is possible."

– R.H., Delaware

"If you are looking for a FMO that feels like a trusted partner, look no further."

– L.S., Pennsylvania

Dates & Location

Sheraton Valley Forge

480 N Gulph Rd
King of Prussia, PA 19406
1 (484) 238-1800

Day One

Wednesday, March 23
Cocktail Reception 6 – 9 pm

Day Two

Thursday, March 24
See Agenda for Complete Details


Sheraton Valley Forge

480 N Gulph Rd
King of Prussia, PA 19406
1 (888) 236-2427
Use code “Pinnacle”

Element Valley Forge

Reservation Link
110 Goddard Blvd.
King of Prussia, PA 19406
1 (610) 873-7200

Valley Forge Casino Resort

Reservation Link
1160 First Avenue
King of Prussia, PA 19406
1 (610) 354-8118


Industry Experts with discussions on the latest in technology, legislative updates, panel discussions with Q&A on Medicare, life, annuities, final expense, and more….

More Coming Soon.

Vince Papale

Vince Papale

Keynote Speaker

This year’s summit will have as Keynote Speaker Vince Papale, a former Philadelphia Eagle whose story was made into the 2006 Disney Picture “Invincible”.

The film is a stirring football drama starring Mark Walberg as Vince Papale- an ordinary guy who, against all odds, takes his shot at his football dream.

Hear from Vince on how tenacity and willingness to follow your dreams can bring your business to the next level.

John C Greene
NAHU Vice President of Congressional Affairs

Legislative Updates for Medicare and how “Build Back Better” will impact your business

John is currently Vice President of Congressional Affairs at the National Association of Health Underwriters and has been their lobbyist since September 2000. He has worked on every major piece of health care legislation from TAA to the PPACA. In 2005, he spearheaded legislation that expanded a program for long-term care insurance partnership policies to all states as part of the 2005 Deficit Reduction Act. He was a member of the Senate mental health parity negotiating team which led to the enactment in 2008. John helped get bipartisan support for a provision to remove a $2,000 deductible cap on small group plans and got legislation passed that restored the Medicare open enrollment period to the pre-ACA timeframe.
Prior to joining NAHU, John worked for the State of Maryland as a Health Policy Analyst with the Maryland Health Care Commission. John enjoys collecting political memorabilia particularly campaign buttons. He has a son who plays in a band in Nashville and a daughter who dances ballet in Pittsburgh. John has a Masters in Health Services Administration from The George Washington University and lives in Rockville, MD.

Jennifer DeBuhr
Business Manager at Leading Response

Seminar Selling both in person and virtually. Learn best practices on how to grow your business.

Jen Lowery DeBuhr started working in the marketing industry shortly after college. She joined LeadingResponse (back when it was still called Response Mail Express) in 2003 and is now one of the firm’s most tenured and successful consultants. She’s helped hundreds of financial advisors and estate planning attorneys aggressively grow their practices by personally facilitating over 35,000 events. Her client list includes large broker-dealers with national footprints, regional firms, Field Marketing Organizations, and some of the country’s most elite attorneys and independent advisors. She personally handles up to 100 campaigns a month while simultaneously managing a team of other marketing consultants. Jen is often invited to present at regional and national conferences, both virtually and in person. 

Jen has been practicing and teaching yoga for over 15 years. She co-owned a local studio, taught weekly classes, and had the privilege of leading numerous large yoga festivals and events. Jen married her husband, Darius, in 2014, and their daughter, Dylan, was born in the summer of 2016. These days Jen teaches yoga a lot less frequently so that she can spend more time helping her daughter develop a lifelong love for learning. Did you know that cows have four stomachs and spider crabs can grow to be 12 feet wide? 

Vince Vitiello
President New America Marketing

Multicultural Sales and Marketing. The changing demographics you need to know.

Vince Vitiello is a marketing and sales executive with expertise in the financial services industry and began his career with MetLife as a sales producer.

He has held Chief Marketing & Distribution senior positions with MetLife, Allianz, and National Life. He has led career, independent, and broker-dealer sales organizations, and has also led MetLife’s London sales and marketing efforts.

Vince serves on several Boards of Directors, including the National Association of Insurance and Financial Advisors (NAIFA), and the Chinese American Insurance Association (CAIA). Vince is also the President of the Board of Directors at the Interfaith Nutrition Network (The INN), a charity that supports the homeless and hungry families of New York.

Today at New America Marketing (NAM), Vince provides consulting primarily helping corporations develop strategy and execution to grow their businesses through diverse market opportunities. In addition, Vince leads a diverse BGA whose primary focus is serving the diverse Life & Annuity producer market.

Vince lives in New York with his wife Janet, and his two sons Matthew and JonPeter.

Bob Brzyski
Vice President of Marketing | Pinnacle Financial Services

Facebook Marketing to grow your sales. How can Pinnacle Financial make social media marketing work for you.

Bob Brzyski is vice president of marketing at Pinnacle Financial Services and has helped Pinnacle grow to a leading wholesaler of Medicare Advantage, Medicare Supplements and Part D.

Bob joined Pinnacle in 2003 after working at a fortune 500 life and health insurer for several years as assistant vice president of sales focused in the senior market.

He is now focused on Pinnacle’s continue growth through technology, marketing and innovation.

Bob has a degree in Risk Management and Actuarial Science from Temple University and is an avid sports fan. He and his wife Ann Marie have two children, Emily and Bobby.

Angela Palo
executive vice president | Pinnacle Financial Services

Medicare is an everchanging market.  Join Angela as she moderates our Medicare Panel of experts from the top carriers in the industry as we see how Medicare selling, marketing, and products are evolving.

Angela Palo started in the insurance business working in the group claims department for Prudential insurance. In 1990, Angela left Prudential and joined the Marketing team at American Travellers, specializing in Long Term Care. In 1995, she took her Life and Health License and moved to the Sales side of the company, where she became the National Director of Sales, overseeing both the sales team and sales support.

In 1996, Conseco Insurance company acquired American Travellers, and Angela joined the team there in a similar role for a Conseco-owned IMO, Bensalem Marketing Group. In 2003 she left BMG and joined Kevin Shields at Pinnacle Financial Services. In 2006, Angela bought into the agency and now serves as Executive Vice President. Pinnacle, one of the leading insurance marketing organizations in the senior market, is licensed in all 50 states. Pinnacle specializes in life, health, financial, senior insurance products, and marketing services. Angela is responsible for Pinnacle’s marketing, operations, sales support, website development, public relations, and business development.

Angela holds the following designations:

Fellow, Life Management Institute
Associate, Customer Services, LOMA
Long Term Care Professional, HIAA
Health Insurance Associate, HiAA
Managed Healthcare Professional, HIAA

Roberta Eckert
VP, Nationwide Retirement Institute - Nationwide Financial

Planning for Healthcare Costs in Retirement

The Nationwide Retirement Institute provides practical thought leadership and comprehensive solutions to financial professionals and their clients.

Roberta Eckert is a Vice President of the Nationwide Retirement Institute where she is passionate about preparing clients, plan sponsors and plan participants as they navigate the changing world of retirement planning. Her areas of focus are Retirement Income planning and distribution, Long-term Care, and Affluent Investor acquisition. She speaks to thousands of financial advisors, their clients, and retirement plan participants on an annual basis on these topics.

Before coming to Nationwide in 2013, Roberta accumulated more than 27 years of financial industry experience. Previously, she worked as a wholesaler, Divisional Vice President, Sales Development Leader, Senior Relationship Manager and a National Spokesperson. Roberta is a member of the President’s Council at Nationwide and has won awards based on sales achievement and leadership. She is frequently sought out by the media, including Kiplinger’s, CNBC, Wealth Advisor for her insight in claiming Social Security, Health Care Costs in Retirement, and the financial issues facing women today.

Roberta is a graduate of Franklin and Marshall College with degrees in Economics and German. In addition to her CRPC, CLTC, RCC, CHSA, and RICP designations, Roberta holds the FINRA Series 24, 7, 66, and 63 licenses.

Jeff Palo
Vice President of Health Sales, Pinnacle Financial Services

Where is the opportunity in a growing Medicare market?  Our Multicultural Marketing discussion will cover best practices, sales strategies, and more.  How can you reach an ever-important under-served market?

Jeff Palo is Vice President of Health Sales at Pinnacle Financial Services.  Jeff started at Pinnacle just out of school in 2006 in a data entry role.  Since then he has worked in a Support, Licensing, Sales Assistant, and Sales Director Role.  He now oversees the entire Sales team and strategy on the health side at Pinnacle.  He has found particular success in the Multicultural Market and believes it is currently being overlooked.

Jeff lives with his wife, Mandy, and son, Valentine.  He is a die-hard Philly sports fan and an unsuccessful golfer.

Ed Crowe
President, Crowe & Associates

Do you know SEO? Join search engine optimization expert Ed Crowe as he shows you how to use SEO in your business

Crowe & Associates offers a number of programs to independent brokers and agencies to increase sales and revenue.

With a primary focus on Medicare sales, we provide leads, online quotes, enrollment sites, training, and help agencies with recruiting.

All services are offered without any cost or commission reductions and all brokers working with us on their books of business

Ed Crowe
Chief Sales Officer, Executive Director at AETNA

Medicare Panelist 

Matt Feret began his insurance career in 2001 working as a customer service representative for a Blue Cross and Blue Shield plan. Today, Matt is currently an Executive Director and the Chief Sales Officer for Aetna Medicare (Individual), responsible for leading Aetna’s strategic growth and distribution strategy, all national sales channels, and sales operations teams. Under his watch, Aetna’s Medicare Advantage membership has more than doubled over the last four years and the number of ready-to-sell agents has more than tripled. In April 2022, he’ll begin a new role as the Chief Operating Officer of Aetna’s Medicare Supplement and Ancillary Product Division.

Matt is also the author of the book series, Prepare for Medicare and hosts The Matt Feret Show, which can be heard on Apple Podcasts, Spotify, and Amazon Music, and can be watched on The Matt Feret Show YouTube channel.

Matt holds an MHA from Washington University in St. Louis, a BA from Virginia Tech, and is currently completing postgraduate work at The Kellogg School of Management at Northwestern University. In his supposed free time, Matt loves to read, travel, backpack, follow the Hokies and go to heavy metal concerts.

Jeff Palo
Broker Relationship Manager | Humana MarketPOINT

Medicare Panelist

Judy Gee is a broker relationship manager with Humana.  During her 13 year career at Humana, she has supported partners and agents in multiple states and assisted in recruiting, training, and creating a positive experience with all that engage with Humana.  Before Humana, Judy was a vice president of Insurance with HSBC Bank and a financial representative with Northwestern Mutual.  Having worked both as an agent and an insurance specialist she understands the agent point of view and is dedicated to helping agents be successful.  Judy is married to Ed and has 2 children Nathan and Kaitlin along with Ruger, their faithful lab otherwise known as “the toddler in a tank”.

Jeff Palo
National Broker Sales Director | Anthem, Inc.

Medicare Panelist

Steve has been with Anthem for the past 15 years. He spent his first 8 years as a captive agent for Individual Medicare where he gained the appreciation of what it takes to be a successful agent. He is currently one of their National Broker Sales Director supporting Anthem’s largest partners…which of course includes Pinnacle. He has been a life-long resident of CT where he lives with his wife and three children. He’s an avid sports fan and enjoys running, traveling, and watching his children either at sporting events or dance recitals.

Jeff Palo
Vice President of Sales - National Broker Distribution at United Healthcare

Medicare Panelist


Leading carriers spanning Medicare, life insurance, annuities, technology, industry, & more…








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See photos from previous Summits. The team at Pinnacle Financial Services has had numerous experiences in meeting with agents at various events.

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Contact Us

For any questions, or immediate assistance, reach out to a Pinnacle representative.

65 W Street Rd, Suite A-101
Warminster, PA 18974

+1 800 772 6881