Final Expense Sales During Medicare’s AEP

Final Expense Sales During Medicare’s AEP

Final Expense Sales During Medicare’s AEP
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With the Medicare Annual Enrollment Period (AEP) right around the corner, many agents are asking themselves how to create add-on sales with the prospective clients. A great fit being life insurance, like whole life policies or final expense. While AEP season is a great opportunity for cross-selling final expense life insurance to your clients, there are some guidelines that agents have to adhere to in order to be compliant with the insurance laws (which can also vary by state).

First and foremost, if your appointment is for Medicare Advantage Prescription Drug Plans (MAPD) or stand-alone Prescription Drug Plans (PDP) then you are not allowed to discuss final expense with your client during that initial appointment. It is imperative that you make a separate appointment with that client to discuss final expense. This is due to CMS rules and regulations specifically for MAPD and PDP clients. For Medicare supplement appointments, however, you are free to discuss final expense life insurance without having to make a separate appointment.

It is important to market other appropriate products to your clients, when following rules and regulations, to help increase persistency. Typically, the more products you have with a client, the less likely they will be to buy from a competitor. Final expense is a great option as it has both simplified issue and guaranteed issue underwriting options and can be a quick and painless process. Some final expense companies will even give your client an instant decision based on how they answered questions on the application.

As an example, you enroll your client into a $0 premium MAPD plan which saves them $75 per month. You could utilize those savings to offer that same client a final expense plan that they can pay the premium for with the money that you saved them. This is a win-win situation for the agent and the client. The agent gets an extra sale by layering in the final expense, while the client gets some added protection in the event they die. Many agents miss the boat on these opportunities due to a few reasons:

  1. They didn’t know that they could offer final expense.
  2. They never had the discussion with their client(s) about the exposure of burial costs
  3. They didn’t prepare ahead of time.

Pinnacle Financial Services is your one-stop-shop for all your senior insurance needs. We have all of the top carriers and contracts in the industry to ensure you are providing the client with the best plans available. We have dedicated sales, training, and support to help facilitate any business you need to write. Don’t hesitate to reach out today!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x6003 | lifesales@pfsinsurance.com

Director of Sales - Life & Final Expense

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1 (800) 772-6881
support@pfsinsurance.com

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Ancillary Medicare Advantage Benefits that Can Make a Sale

Ancillary Medicare Advantage Benefits that Can Make a Sale

Ancillary Medicare Advantage Benefits that Can Make a Sale
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If you are an insurance agent in the senior market, chances are, you have been asked about various ancillary products.

Ancillary products are secondary types of insurance plans that are designed to cover the gaps in your main insurance plan. The more common types are dental, vision, hearing, hospital indemnity, short-term care, and lump sum cancer, heart attack, and stroke plans.

Being able to offer these products will add value to your clients by protecting them from some of the potential pitfalls of their current coverage.

At Pinnacle Financial Services, we talk a lot about cross-selling different products and recommend doing so. Studies show that the more policies you have with a client, the less likely they are to buy from another agent.

Pinnacle Financial Services offers agents an extensive portfolio of carriers and products to help cover your clients in any situation. A common example of marketing these products is hospital indemnity with Medicare Advantage products. Pinnacle’s Medicare agents understand that there is a lot of potential risk for their clients should they have to stay as an inpatient in a hospital. Hospital indemnity policies protect them by paying an agreed-upon daily amount directly to the client after their stay.

Other common ancillary products marketed with Medicare Advantage that you will generally see are dental, vision, and hearing plans. These plans will typically have higher dollar amounts than the built-in benefits of some Medicare Advantage plans. Although recently, dental, vision, and hearing have been a primary focus in increased benefits with many of the major Medicare Advantage options, (states may vary).

It is important to have the proper tools and technology, not to mention partners, when it comes to the senior market. Pinnacle Financial Services is one of the top FMO partners in the country. We offer all of our contracted agents the top quoting software in the industry, online enrollment platforms to continue their business in a COVID-19 (Coronavirus) socially-distanced pandemic, and the best service in the industry. Whether you are an independent agent or a large agency, Pinnacle has everything you need. Don’t waste any time, with AEP right around the corner, and contact our team today!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Director of Sales - Health

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

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The Dos and Don’ts of Digital Marketing

The Dos and Don’ts of Digital Marketing

The Dos and Don’ts of Digital Marketing
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Google. Social Media. SEO (Search Engine Optimization). These are just a few of the terms that fall within the “digital marketing” umbrella. What is digital marketing? Investopedia defines digital marketing as “The use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.” The COVID-19 pandemic has changed the way salespeople have had to operate their business. Most companies have also adopted technology to allow more sales via the virtual atmosphere as well.

For those of you that have recently begun your marketing transition, especially if you are participating in the Medicare AEP (Annual Election Period) this year, there are some common do’s and don’ts to be cognizant of. Here are a few:

  • Invest in a website: It would shock you to find out that a lot of your competitors, especially in the Medicare sales field, do not have any web presence whatsoever. For years, these agents would go to their in-person sales appointments without ever needing any sort of searchable web persona. These times have come to pass. In today’s day and age, it is very cost-efficient to have a website built for you or for you to even develop it yourself. Find out here how Pinnacle Financial Services can help you create a Medicare compliant website for less than $20!
  • Don’t neglect social media: Social media platforms like Facebook, LinkedIn, and Google Business can be an essential marketing tool for your business. The major benefit of these tools is that they are all free to create and have large potential audiences for you to market to.
  • Do post relevant content: It is important to use your digital marketing to promote relevant information pertaining to your industry. In Medicare? Talk about the upcoming Medicare AEP. Selling life insurance? Post an article on why someone under 30 may need life insurance for their family. Blogs are a great way to post relevant content that is written by you while also utilizing keywords for SEO purposes.
  • Don’t give up: Digital marketing can be daunting for someone who has had to change their entire marketing strategy in a matter of months. The only way to get better is to continue to post content. Don’t be afraid to hire someone to help you if you can take that route. This type of marketing can be a gradual increase and take time to show results. Hang in there!

Pinnacle Financial Services is a national FMO (Field Marketing Organization) that specializes in the senior market. We are committed to helping you grow your business and be a partner in your success. We offer exclusive lead programs, top-notch technology, and the best back-office team in the industry. Don’t hesitate and contact our team today!

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

National Director of Agent Training

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

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2021 UnitedHealthcare First Look

2021 UnitedHealthcare First Look

2021 UnitedHealthcare First Look
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UnitedHealthcare is the latest carrier to release their first look information for the 2021 plan season. The first look documents will have the generic benefit information available, such as Primary Care, Specialist, and Inpatient Hospital copays.

It’s very important that you introduce yourself to a local Agent Manager to get full product information in the counties where you work. Be sure to visit the calendar page of our website to find and register for webinars in your area that discuss the plans in more detail. We will also be holding webinars about UHC and all of the plans for 2021.

2021 UnitedHealthcare First Look Plan Certification

You must be certified and ready to sell before you can offer or discuss plans for 2021. Fully certified agents are the only ones who can receive UnitedHealthcare receive first look information. As always, to be compliant, remember that nothing can be shared with Medicare beneficiaries prior to October 1st. Refer back to our AEP Toolkit to stay up to date with both certifications and plan benefit information. UnitedHealthcare will accept AHIP as your generic Medicare training however, they are the only company that also offers this training through their portal at no cost to the agents. That training only counts for UnitedHealthcare, but it acts as a good introduction to Medicare Advantage without having to pay for AHIP. They also require their product-specific certifications. Make sure to certify early so that you can pre-order supplies as early as August 7th.

2021 UnitedHealthcare First Look Product Info

UnitedHealthcare is ranked #6 in the Fortune 500 world rankings. They are the #1 Medicare carrier in the United States. They carry the full weight of both the UnitedHealthcare and AARP brands. This means that you, as the agent, will be able to take advantage of plan stability, growth, and superior brand recognition. There are expansion counties, new PPO options, and a National network in 2021. UnitedHealthcare continues to grow its ancillary benefits, such as Dental and Transportation. With the current COVID-19 situation, there will be a greater emphasis on telehealth, which UnitedHealthcare offers with increased emphasis.

For more Information on 2021 UnitedHealthcare First looks and one-on-one support, click here to contact your Sales Director.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Senior Sales Director - Health

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

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Selling Guaranteed Issue Final Expense

Selling Guaranteed Issue Final Expense

Selling Guaranteed Issue Final Expense
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As insurance agents, we strive to provide our clients with the best possible coverage in order to protect their financial future. Whether it is a traditional life insurance policy or a final expense policy, it’s important to offer a plan to your clients that are not only affordable but easy to qualify for.

At Pinnacle, we understand that life insurance underwriting can be very tedious and strict, even for clients that are in the best of health, so we need to take that into account to make sure that we’re offering the correct type of plan based on the client’s budget and health conditions.  Selling Guaranteed Issue Final Expense as part of what you have available to offer your clients is a must.  Having something for everyone is only prudent when conducting your business.

Guaranteed Issue final expense plans are the solution for clients who cannot qualify for underwritten life insurance. These are permanent life insurance plans that have absolutely no health questions and your clients are automatically accepted regardless of their health. Perhaps they have multiple health issues such as heart disease, diabetes, or Alzheimer’s disease and they have been declined exhaustively by multiple insurance carriers. This is the perfect type of plan for that client. Perhaps they were recently diagnosed with cancer or currently have cancer. This is the perfect type of plan for that client. 

Guaranteed Issue final expense plans generally offer face amounts that range from $5,000 to $25,000 and automatically include a limited death benefit for the first 2 years of the policy. This means that if death occurs in the first 2 years of the policy, then the death benefit will typically be ‘return of all premiums plus interest’. If death occurs after the first 2 policy years, then the full death benefit will be paid out to the client’s beneficiary. The 2-year limited death benefit is automatically included in order to offset the ‘no underwriting’ feature of the plan. 

At Pinnacle Financial Services, we have multiple guaranteed issue products that you can offer your clients.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x6003 | lifesales@pfsinsurance.com

Director of Sales - Life & Final Expense

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

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2021 AEP Checklist

2021 AEP Checklist

2021 AEP Checklist
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2021 AEP is just right around the corner, it is very important to your success that you have all things needed in line and your check list is complete.  The best way to obtain this is having the right FMO. Pinnacle Financial Services can give you the best technology in the industry to make your Medicare AEP a true success!

Heading into the open enrollment selling season the number one tool you will need to have is Connect4medicare. This Quote, Compare and Enrollment tool is available to all Pinnacle agents free!  It allows you to quote enrollment add drugs all on one platform without having to meet face to face.  It also will have a text-to-enroll feature for 2021 sales. Some of the other things you will want to check off are as follows:

  • Connect4Medicare
  • Supply orders in
  • Leads orders sent out
  • Secure email
  • Generic scope of appointment
  • Certifications completed
  • Quoting software
  • Mobile quoting software
  • Adding new carriers in the market
  • Carrier fax cover sheet
  • Pinnacle enrollment fax cover sheet
  • Walmart training completed

The sales directors here at Pinnacle Financial Services are here to help you complete all the tasks listed above. We are here to give a personal walk-through of Connect4Medicare.com, our quoting software tools, and anything else you may need. Give us a call to make sure you have the most successful AEP yet.

For more information, contact a Pinnacle Financial Services representative today

1 (800) 772-6881 x7731 | sales@pfsinsurance.com

Director of Sales - Health

Contact a Pinnacle Representative if you have any questions.

1 (800) 772-6881
support@pfsinsurance.com

Contact Us

Contact a Pinnacle Financial Service representative today for assistance.

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